My primary contribution to the website and the overall project was with the branding team. I came up with the name "Beyond the Masc," which serves as a clever pun while also highlighting the idea that toxic masculinity is a facade people wear. It’s essential to teach boys from a young age that toxic masculinity not only harms others but also has negative effects on themselves. Additionally, I was involved in creating our logo mark, selecting a color scheme that aligned with AMEND Together’s branding, as well as choosing the typography that also followed AMEND Together's branding.
